Burger King Apologizes For “Pride Whopper”

Posted June 14, 2022 by Zach with 7 comments

Another reason for corporations to just stay the fuck out of Pride month. Two tops? Two bottoms? It didn’t really make sense, and now Burger King has been forced to apologize. Via AdAge:

Last week, Burger King Austria caused a stir on social media with its “Pride Whopper” campaign that didn’t quite land as intended with the LGBTQ+ community. The agency behind it, Jung von Matt Donau, has apologized.

“The intended message of the ‘Pride Whopper’ was to spread equal love and equal rights,” the Austrian outpost of Germany-based Jung von Matt stated on LinkedIn. “Our strongest concern is if we offended members of the LGBTQ Community with this campaign. If this is the case, we truly apologize.”

The “Pride Whopper” refers to a version of Burger King’s signature burger with a curious twist: each order is served with either two sesame-coated top buns or two flat-bottom buns on either side. A Burger King spokesperson told Ad Age in an email that the dish is meant to “highlight equal rights and equal love—through a play on the traditional Whopper build—featuring two identical buns on the two options of the sandwich.”

[AdAge]

I’d rather not have my sexual identity compared to a piece of disgusting white bread, thank you.