Twitter Losing Active Users As Advertisers Worry It’s Becoming A Porn Site
“Becoming” a porn site is probably an understatement, given that XXX video clips featuring hardcore sucking and fucking have been streaming on Twitter for the better part of a decade now. And there’s virtually no content moderation (whenever something or someone is moderated/suspended/banned, it’s usually completely arbitrary), so even illegally pirated videos (or videos with illegal content) stay on the site indefinitely, as there are simply not enough Twitter employees to respond to the thousands of violations that occur daily. All of this is making advertisers steer clear of Twitter, which is definitely the smart thing to do. An excerpt from a report on how Twitter is losing users and struggling with porn, via CNBC:
Cryptocurrency and “not safe for work” (NSFW) content, which includes nudity and pornography, are the highest-growing topics of interest among English-speaking heavy users, the report found.
At the same time, interest in news, sports and entertainment is waning among those users. Tweets on those topics, which have helped Twitter burnish an image as the world’s “digital town square,” as Musk once called it, are also the most desirable for advertisers.Twitter is one of the few major social media platforms that permits nudity on its service, and the company has estimated that adult content constitutes 13% of Twitter, according to a separate internal slide presentation seen by Reuters. The presentation did not elaborate on how the figure was calculated.
Advertisers generally steer clear of controversy or nudity for fear of damaging their brands. Major advertisers including Dyson, PBS Kids and Forbes suspended advertising due to accounts that were soliciting child pornography on Twitter, Reuters reported in September.
Current and former Twitter employees who spoke with Reuters said they feared Musk’s calls for less content moderation and his reported plans to gut the staff, which they said will exacerbate the deterioration of the quality of content.
[CNBC]
If that clown Elon Musk actually does complete his purchase of the site, it’ll be the biggest waste of money in modern corporate America history, so I hope he does finally close the deal.
