R.I.P. Music: Grammys Match Last Year’s Record Ratings Low With Disastrous 8.9M Viewers
I did not watch, and neither did most of you, based on these ratings for last night’s Grammy awards. Via Deadline:
In fast affiliates, Sunday’s live broadcast on CBS and livestream on Paramount+ delivered 8.93 million viewers, nearly level with last year’s 8.8 million. The 2021 show marked the Grammy’s least-watched iteration ever. Just for comparison, the 2020 show earned 18.7 million viewers in final numbers while the pre-pandemic 2019 edition raked in 19.9 million sets of eyeballs.
Among those taking home Grammys of their own Sunday were Jon Batiste, Silk Sonic, Olivia Rodrigo, Chris Stapleton and Doja Cat. Batiste was the major winner of the evening, hauling home a total of five trophies.
The only reason people knew the Oscars aired last Sunday is because an assault was committed on stage during the ceremony, and with these cratering numbers for the Grammys, it’s clear that Americans simply don’t care about award shows. And why should they? With top awards going to movies that literally no one has seen and music that literally no one has heard, it’s not just the award shows that are pointless, it’s the very “art” being celebrated that’s irrelevant. Unless you’re a comic book movie or a Disney star whose awful voice has been electronically filtered to sound like “music,” American entertainment is dead and gone. Not that anyone cares. There are TikTok videos to stare at all day long from our $1,200 phones, which need to be replaced every year due to outdated and/or incompatible software that Apple forces you to download every three months, but I digress.
