Surprise: Queerty, Which Writes About Gay Porn Every Day, Is Actually Anti-Gay Porn
Both the previous and current owners of horrible website Queerty have held a long grudge against Here Media, likely because the two companies compete for advertisers. Today’s iteration of that feud actually involves porn advertising, as Queerty has discovered that Here is buying pop-under ads on porn sites in order to boost traffic and advertising rates for their web properties (Advocate.com, Out.com, etc.). Queerty is shocked that Here would buy pop-under ads on porn sites, which Queerty considers cheating at page views:
Viewers may be surprised to see the home pages of Out.com and Advocate.com appear as pop-unders behind such X-rated fare on PornHub.com as Hospital Gangbang and Mature Blake Tops Silver Daddy. Among the other pop-unders in this inspiring category is LiveJasmin.com, featuring nude shows of female strippers.
Why are the two venerable gay media brands showing up alongside such X-rated offerings? Here Media, which owns and operate the sites, is apparently artificially inflating the popularity of their digital properties and serving up false ad impressions to their sponsors.
[…]
The pop-under strategy is generally considered cheating, deceiving advertisers about the actual size of the audience while bringing disrepute to online publishing. An entire industry, from browsers with pop-up blockers to rating services, has grown up alongside the Internet to keep publishers honest.
Knowing their readers likely couldn’t care less about web traffic and advertising, Queerty brings in a more sexy proposition: Here Media should be ashamed of being associated with porn, because porn is bad.
Now [Here] has come full circle, embracing online porn as a sham traffic driver. “I’m stunned,” says Henry Scott, the president of Out from 1996 to 2000 and today the publisher of the well-regarded WEHOville. “It’s 2014, and those of us in gay-oriented media long ago realized that porn content denigrates the reputation of the gay audience among advertisers, who today appreciate us for our interest in politics, style and fashion rather than commercial sex.”
It’s incredibly brave of Queerty to take a stand against using porn to inflate traffic and secure advertisers, as there are literally thousands of articles on Queerty about porn, gay porn, and gay porn stars. These include blog posts and op-eds written by gay porn star contributors, original interviews with gay porn stars, news about gay porn movies, news about gay porn stars jerking off with Fleshjacks, photos and videos from gay porn movies, photos and videos of gay porn stars stripping, photos of gay porn stars with puppies, photos of gay porn stars with kittens, and photos of gay porn star sex scenes used to illustrate news stories about gay sex, or news stories about gay porn itself. If porn content denigrates the reputation of the gay audience, Queerty’s readers are filthy, shameful, porn-obsessed fucking pigs. I’m stunned!
A glimpse at just some of the articles promoting gay porn published by Queerty recently:
Just because you’re not showing actual dick doesn’t mean you aren’t trading in and benefiting from the click-bait that is gay porn. Queerty knows this, of course, but couldn’t pass up an opportunity to porn-shame one of their competitors, even though Queerty has run more stories about gay porn, porn, and gay porn stars than Advocate and Out combined.
Does Queerty think its own readers are too stupid to realize the hypocrisy? Is Queerty porn-shaming Here to try and attract more “wholesome” advertisers (other than allegedly anti-gay Russian vodka companies)? Let’s just hope no potential Queerty advertiser does a quick search on Queerty for “porn” or “gay porn”…
…those of us in gay-oriented media long ago realized that porn content denigrates the reputation of the gay audience among advertisers, who today appreciate us for our interest in politics, style and fashion rather than commercial sex.
It’s unclear who wrote today’s anti-porn article, as the post’s byline simply reads “EDITORS.” That’s nothing new, as Queerty routinely uses the EDITORS (it takes more than one person to write a Queerty article?) byline when the actual author doesn’t want his name associated with the content being presented, especially when it’s content related to porn. And why would they? It’s denigrating!
Regular Queerty writers include Dan Tracer, Matthew Tharrett, and Graham Gremore, so it was presumably either Dan Tracer writing about gay porn, Matthew Tharrett writing about gay porn, or Graham Gremore writing about gay porn in today’s article. And, it was likely Dan Tracer writing about gay porn, Matthew Tharrett writing about gay porn, or Graham Gremore writing about gay porn in one of the thousands of previously published Queerty articles about gay porn. And don’t forget “Morning Goods,” which is Queerty’s regular softcore gay porn feature showcasing thousands of nearly nude men, many of whom are…you guessed it…gay porn stars.
